The cannabis industry is now experiencing explosive growth with no end in sight. In fact, the US market is expected to double to $41.5 billion by the year 2025.
With the meteoric climb in the industry, many companies are searching for expert marketing directors to help them become more operationally efficient as they expand their business enterprises.
Marketing directors have the responsibility of teaming up with vertical business vendors that are in charge of production and processing. This way, they can help cannabis companies boost their productivity, ensure quality control, and cut sales costs.
No doubt, it’s a Goldrush out there, but cannabis companies need to have a good understanding of the conflict associated with the gold rush, government restrictions, guidelines, and laid down penalties. A marketing director should be aware of all of these to keep a commercial pot company in good operation.How to become a commercial pot company marketing director
You need to be able to handle some tasks to be qualified for the post of marketing director in a cannabis company:You need to learn how to Audit the Foundation of a business
You must have a sound knowledge of the purpose of a business. This way, you can easily determine the stage the company is currently working at. You must have good knowledge of your audience and know whether a company’s website is supporting their buying decision.In simple terms, you must learn how to:
- Assess a commercial pot company’s website
- Capture leads
- Keep your contacts organized
The content of a company’s website speaks volumes of its operation. To become a marketing director, must have good knowledge of how to educate your audience using quality content. This way, you can boost your SEO, generate new leads, and establish authority in your niche.
You should know how to write or manage blog posts, case studies, podcasts, ebooks and whitepapers, videos, webinars, and much more.
That said, you also need to know how to amplify your message using the right channels, including social media, email marketing, and working with influencers.Some good platforms you should have a sound knowledge about include:
- Instagram: This platform gives you a chance to market products or brands using image-centered content.
- Facebook: This platform gives you the chance to build a community and keep customers updated on the latest products or trends at your company.
- Twitter: You can network on Twitter and share ideas with leaders in the cannabis company. You should know how to target influencers, CEOs, and journalists.
Apart from social media, you also need to know how to correctly use email marketing to your company’s advantage. Emails are good tools to deliver your message to your prospects and keep them updated on the latest news about your company. You should know how to build email lists or get your audience to sign up for your email newsletter.
You must be result-driven
Think of it: what can a company or business do without the marketing department? Absolutely nothing! Hence, as a marketing director, you must be result-driven. You should have a positive attitude and willingness to use the right methods to boost the sales of a cannabis company.
You must also have strong communication skills and the ability to build relationships across businesses.
Lastly, here’s an advice for you if you intend to become a marketing director in a commercial pot company – Choose a company that has values that resonates with you and a brand that you believe in.
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